If you’re an upstart Finnish paint manufacturing company striving to enter the US market, how do you stand out from all of your competitors? One way is by creating a brash, in-your-face line of packaging that runs contrary to anything that exists in the current market. Waldo Trommler Paints (WTP) did just that. Their paint can labels depict large words like: WALL, BATHROOM and FLOOR in a variety of two colour combinations, each with their own unique palette. The distinctive graphics can also be found on a line of WTP accessories including paint rollers, boots and gloves. This boldly coloured and confident product line is sure to turn heads in any market. As Dr. Seuss once said, “Why fit in when you were born to stand out!"
